Midtown Celebrates a Dozen New Business Openings in the Dynamic District
Source: Midtown Association
The Midtown Association is proud to celebrate new and existing businesses in the eclectic and thriving 120-block district that is home to 1.2K properties including merchants, organizations, bars, and restaurants.
Opened in November 2025:
· Lotus Herb & Teas (924 24th Street) – Founded with a love for herbal wellness and the belief that self-care starts with nature, the owners have spent years studying herbs, hand-selecting teas, and exploring natural oils.
· StyleForIt Sac (2015 J Street, Suite 203) – With a buy/sell business model, the plus size women’s clothing/fashion online resale store offers plus sized, pre-loved clothing for those interested in updating their look with curvy chic styles.
· Teneral Cellars (1050 20th Street #110) — This woman-owned winery with a modern tasting room in Lavender Heights offers sustainably crafted wines in a comfortable, stylish setting. Adult guests can enjoy tastings, casual gatherings, and special events.
· The Popcorn Store (2321 J Street #110) – Woman-owned and family operated for 16+ years, the store brings a playful snack experience with gourmet popcorn available in a broad range of flavors. Shoppers can choose sweet blends, savory options, creative specialty mixes, and seasonal flavors.
Opened in December 2025:
· Joneck’s Wine Lounge & Bottle Shop (2231 J Street) – Adults can enjoy a warm, community-centered wine experience that pairs approachability with exceptional taste. The new location offers an extensive selection of wines by the glass, curated bottles, craft beer, mocktails, and a delicious menu of small bites.
· Meza California (1415 16 th Street) – A popular Midtown Farmers Market vendor, this new eatery is rooted in both Arabic and Latin heritage and highlights seasonal California ingredients, handmade flatbreads, and home-style dishes that celebrate cultural connection.
Opened in January 2026:
· Concept Coffee (1912 P Street) – Designed as an inspiring shop to awaken the culinary senses, Concept offers specialty coffee, delicious house-made pastries, and gourmet menu items such as a Breakfast Sammich and Avocado Toast.
· De Caché (2321 K Street) — Tucked away behind Cantina Alley in The Victorian, De Caché is an exclusive escape, serving top-shelf tequila and thoughtfully curated cocktails in a space designed for conversation, atmosphere, and discovery.
· East Village Bookshop (2500 J Street) — A beloved AAPI-owned independent bookstore with a strong community presence, the shop highlights new releases, staff picks, and thoughtfully curated titles that reflect Sacramento’s diverse literary interests (four-footed friends are welcome, too).
· Gami Burger (2301 K Street) – The ever-popular Gami Burger recently opened its second location in the heart of Midtown where they are now serving up their famous smash burgers, sandwiches, fries, and other classic favorites.
· Lou’s Sushi (1050 20th Street) – A Midtown staple is back and better than ever…Chef Lou Valente’s beloved sushi rolls, hand rolls, sashimi, and more can once again be found in Midtown (next to LowBrau) in the heart of Lavender Heights.
· The Yard Gym (2605 J Street) – Located just seps from Harlow’s, shops, cafés, and dining, this boutique strength and conditioning gym helps build power, endurance, and skill with expert-led workouts for all levels.